How does SEO affect my website?

If you are reading this then the chances are you’ve heard Search Engine Optimization (SEO) and how it is the cornerstone of digital marketing at least a dozen times. Although now you wish to transcend the basic understanding of what it is.  And thereby you want to have a solid grasp on this complex and multifaceted mechanism of digital marketing. In short, you wish to know how SEO will benefit your website. Don’t worry! We are here to answer your query. However, before we get there we should go through the definition. So let’s do this one last time.

What is SEO?

SEO is a combination of the practices to optimize content in a way so it can be discovered by search engine crawlers easier and faster. The goal is also to improve the quality of a web page along with the website so it makes its way up in organic search results.

Why SEO is important?

SEO is comprised of multiple distinct elements. Hence you need to know them and how they work to understand the importance of SEO. What are those? Here they are:

On-Page SEO

  • Keyword Optimization
  • Meta Tag Optimization
  • Competition Research
  • Publish high-quality content
  • Optimize page content
  • Headings and content formatting
  • SEO Images and other multimedia elements
  • URL optimization
  • Internal links
  • External links

Off-Page SEO

  • Brand Mentions
  • Google My Business
  • Forums
  • Influencer Outreach
  • Guest Author
  • Link Building
  • Commenting
  • Social Networking
  • Social Bookmarking
  • Questions & Answers
  • Newsletters

Technical SEO

  • Page loading speed (desktop and mobile)
  • Mobile-friendliness
  • Apply SSL
  • Omit 404s or broken pages and links
  • Eliminate mixed content issues
  • Excrete duplicate content
  • Disavow toxic backlinks
  • Create an XML sitemap and submit it
If followed properly, all these steps will help your website achieve a state to rank better. To be more specific all these activities prompt you to:
  1. Get more traffic from SERP ranking, Social Media, and Social Bookmarking linking back to your website.
  2. Keep the traffic to stay on your website by eliminating technical errors, offering useful content, and user-friendly experience.
  3. And finally, leading them to make the purchasing decision.

How SEO benefits your website & business overall?

As we hinted just now, SEO activities do more than improving your SERP ranking. Google algorithm slots special emphasis on the human experience of a website. Therefore, by incorporating proper SEO tactics you achieve the following benefits for your website.

User-Friendly Website:

Optimized page speed, quality content, and a seamless web experience free from any bugs make for the ultimate user-friendly experience. Consequently, the people landing on your website can engage with the content you offer. As a result, the bounce rate of your website goes down adding more to the ranking factor.

Brand Value Development:

First of all, all major companies of our time have an impactful digital presence via websites, social media, and mobile apps. Thus if you fail to maintain an organized SEO friendly web presence it will hurt your branding.

Trust & Credibility:

Ranking on the 1st SERP against your target keywords contributes heavily to the trust factor and credibility of your website.